Even as Shiney Ahuja's appeal to the Mumbai High Court is pending hearing, his difficulties seem to be growing.

The critically acclaimed actor, who had to spend time in jail after being accused of raping his house maid (a charge he has constantly denied), is shocked by an advertisement rolled out by Micromax Mobile, this week. The said advertisement, tagged as the ‘Bai commercial', tries to take a humorous dig at the Bollywood star out on bail.

The advertisement, which is said to have been made especially for the Diwali season, has infuriated Shiney, who has sought legal action on the mobile company.

Conforming this, the actor's publicist Dale Bhagwagar said, "Shiney has sent a legal notice to the mobile company as the advertisement amounts to willful character assassination".

"As we know, Shiney had challenged his conviction and the Mumbai High Court has admitted his appeal, which is currently pending hearing. For the mobile company to air such a commercial influencing public opinion when Shiney's appeal is pending hearing, is equivalent to contempt of Court, " he added.

Shiney, who is best known for his films Hazaaron Khwaishein Aisi, Sins, Life In A Metro, Woh Lamhe, Bhool Bhulaiyaa and Gangster, is expected to be back in action with the release of his upcoming movies Ek Accident, Ghost, Chaloo Movie and Har Pall.