Cricket and Bollywood are followed like religion in the subcontinent, thus all the film makers are not losing out on a single given opportunity. It has become a trend to promote movie campaigns during cricket matches.

On Saturday, Shakal Pe Mat Ja had a promotional campaign during the India vs England T20 cricket match which was held at Eden gardens, Kolkata. There were promos of the movie which were broadcasted during the match's commercial breaks.

After the promotion of videos during the T20 match, the promos have become a big hit and the YouTube views of the videos are increasing at a rapid pace.

Shakal Pe Mat Ja will feature Shubh Mukherjee, who is the writer and director of the movie. The movie is produced by IPIX Movies, Linc Entertainment, Sarita Jalan and Hrishita Bhatt. It will be distributed by Reliance entertainment and the movie hits theatres on 18th November.