PUMA, a global sport- lifestyle brand, on Tuesday announced dashing all rounder of the Indian cricket team Yuvraj Singh as their brand ambassador.

The flamboyant yet fashionable blue eyed boy of Indian cricket will now be the face of PUMA's new #Love 12 campaign launched especially for PUMA and Yuvi fans.

At the press conference held in Mumbai on Tuesday, Yuvraj said: "A strong brand like PUMA needs no introduction; it gives me immense pleasure and satisfaction to be associated with a leading sports lifestyle brand like PUMA which embodies style, fun and passion.

"For me, joy and passion are the most important elements of cricket and this drives me to continually improve myself as a cricketer and as a person. PUMA shares these same values and I am looking forward to this alliance."

The digital press conference was in a chat show format, where the media had an interactive Q&A session with Yuvi & Rajiv Mehta, MD, PUMA, India, while Mandira Bedi played the perfect host.

As Yuvi bowled over the media with his charm and wit, he also connected with his fans and media from other cities through Twitter.

Speaking on this occasion, Rajiv Mehta, MD, PUMA, India said, "Yuvraj Singh is the quintessential athlete for PUMA. He epitomizes the youth of today with his forthright personality, which exuberates confidence.

"He is an all rounder and his versatility allows the youth to connect to him instantly. With his talent and charisma, Yuvraj is an aspirational personality and an ideal choice to represent PUMA."