Actor Neha Dhupia will be endorsing Gdivas-a fashion brand of Gitanjali Group, world's largest integrated branded diamond jewellery manufacturer.

Gdivas is a fashion forward brand offering a collection of jewellery studded with diamonds, pearls and coloured stones.

With the ‘G' in the brand name standing for Gitanjali, ‘Divas' is more to do with the attitude of the confident and stylish women of today who is a diva in her own right.

"Thus, a very apt and appropriate choice for the brand ambassador has been the very stylish Neha Dhupia, who is known for her versatility, modern urbane chic personality, confidence and tremendous self belief- values that truly emulate the young working women of today," said a company spokesperson.

Neha said, "It's wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women like me, jewellery which we can flaunt for every occasion, an extensive yet affordable collection to choose from, which adds flair to any outfit and above all, all occasions, truly making one feel like a diva!"

Shardah Uniyal, GM Marketing – Gitanjali Group says, "Gdivas, the latest offing from the Gitanjali Group aims to bejewel a young woman with adulation everyday for every occasion.

The collection boasts of lightweight trendy and chic pieces that complete every ensemble no matter what the occasion.

"Neha Dhupia truly personifies the young free spirited, social and independent woman who is a diva in her own right, thus being an apt choice as a brand ambassador for Gdivas."