Oye oye... it looks like performing live has fast become a gimmick for film promotions.

After Ranbir Kapoor's rock concert and Vidya Balan's Ooh la la la performance at a suburban mall, Neha Dhupia has adopted the same publicity stunt.

This chanchal ladki will be gyrating to a number from Pappu Can't Dance Saala, along with co-star Vinay Pathak at their movie's music launch later this week.

Really, now where will all this promotional publicity end? Shudder shudder...