Trust Balaji to push the envelope on marketing on every one of its films.

For "The Dirty Picture", Balaji has come up with a dedicated promotion plan for B and C centres, given the film's huge mass appeal.

During her tours to Ahmedabad, Chandigarh, Lucknow and others, to promote the Milan Luthria film, Vidya Balan will wear a 'sari' purchased from a local shop.

Not just that, the most famous local tailor from each city will get a chance to stitch a matching blouse for the actor.

The promos of the film in which Vidya is seen in sexy blouses and stylish saris, have been attracting a lot of attention. Particularly, her look in the red sari on the lines of what Dimple Kapadia had worn in "Sagar".

Tailors in these cities have been clamoring for a chance to stitch Vidya's outfit on hearing the news of her visit.