Alt Entertainment's Emraan Hashmi-Vidya Balan starrer "The Dirty Picture" is getting increasingly exciting.

The latest is that the film's makers have acquired the in-film rights of a chart-busting Tamil track for incorporation in "The Dirty Picture".

"Naaka Mukka" from the film "Kadhalil Vizunthen" has been among the most successful film tracks till date, composed by the Chennai-based Vijay Antony and rendered by Chinna Ponnu.

Remarked Milan Luthria, "The track is rhythmic and sensual, and needless to add, extremely successful. I heard the track while shooting in Hyderabad and liked the way my production unit reacted to it."

The track will feature at various points in "The Dirty Picture" and is being retained in its original form.

"Naaka Mukka" is no ordinary song. It has been seemingly played at the opening ceremony of the Cricket World Cup 2011, held at Mirpur in Bangladesh, and later at the inaugural of the IPL 2011, held in Chennai. It was also used by a leading Indian publication in its TVC back in 2009. Antony won the 2009 Cannes Gold Lion in the Best Music category for the celebrated TVC.

In literal terms, "Naaka Mukka" means "nose-ear", and the track is said to bring out the soul of Chennai.