Just what happens to creativity when it comes to titles? From ongoing TV soaps like "Kuch Toh Log Kahenge" and "Bade Acche Lagte Hain" to the forthcoming "Na Bole Tum Na Maine Kuuch Kaha" and "Kya Hua Tera Vaada", it appears that authors expend all their energy in writing scripts and fall back on well-loved film songs for titles.

Clearly, Hindi movie songs down the ages are the easy inspiration for a host of television serials with the makers also hoping for instant connect.

"Kuch Toh Log Kahenge", a hit song picturised on Sharmila Tagore and Rajesh Khanna in "Amar Prem", is now the the title of Indian adaptation of the popular Pakistani serial "Dhoop Kinare". Mohnish Behl and Kritika Kamra are the protagonists in the love story of a 40-plus guy and a 20-something girl.

The title of Ekta Kapoor's "Bade Acche Lagte Hain" is picked up from the song in the 1976 movie "Balika Badhu", about the arranged marriage of two teenagers, played by Sachin Pilgaonker and Rajni Sharma. The TV show revolves around a business tycoon in his early 40s and a working woman in her late 30s who are brought together by an arranged marriage.

There are many other instances.

"Dekha Ek Khwaab", has been taken from the evergreen song "Dekha ek khwaab toh yeh silsilay hue" picturised on Amitabh Bachchan and Rekha in the 1981 film "Silsila". The show is a fairytale story of a young girl who lives in a chawl but is actually a princess.

The title of Star Plus' new show "Ruk Jana Nahi" is a lift from "Ruk jana nahi tu kahin haar ke" from the 1974 film "Imtihaan" starring Vinod Khanna, while "Diya Aur Bati" is based on the song from Anil Kapoor-Tabu starrer "Viraasat".

"Sapno Se Bhare Naina" is from Shankar-Ehsaan-Loy's composition "Sapnon se bhare naina, na neend hai na chaina" from the soundtrack of "Luck By Chance".

"Iss Pyaar ko Main Kya Naam Doon" is another show that takes its title from a song from Tusshar Kapoor-Kareena Kapoor-starrer "Mujhe Kuch Kehna Hai".

Remember the popular song "Phoolon ka taaron ka sabka kehna hai, ek hazaaron mein meri behna hai" sung by Dev Anand for his screen sister Zeenat Aman in the film "Hare Rama Hare Krishna"?

The heart-warming song has made it to the title of the TV show "Ek Hazaaron Mein Meri Behna Hai", which is a tale of two sisters and the strong bond they share.

SAB TV's comedy show "Sajan Re Jhoot Mat Bolo" has been taken from the song "Sajan re jhoot mat bolo, khuda ke pass jana hai" picturised on legendary actor Raj Kapoor in the film "Teesri Kasam".

Two of the popular Star Plus shows "Sasural Genda phool" and "Yeh Rishta Kya Kehlata Hai" are also inspired by the songs from Abhishek Bachchan's "Delhi-6" and Tabu-starrer "Meenaxi" respectively.

The list doesn't end here! Two upcoming shows titles - "Kya Hua Tera Vaada" and "Na Bole Tum Na Maine Kuuch Kaha" - are also inspired by songs. The shows will be aired on Sony and Colors respectively.

"Kya Hua Tera Vaada" marks the comeback of actress Mona Singh in a daily soap after "Jassi Jaisi Koi Nahi". While "Kya hua tera..." is a song from 1977 film "Hum Kisi Se Kum Nahin", "Na bole tum.." is a track from 1979 film "Baaton Baaton Mein".