Percept Pictures, in its bid to promote young differential talent, has picked up the work of two youngsters Yash Dave and Allison Patel, who have come to them with "found footage".

Since the visual is unusual in format making one wonder if this footage is real or reel, Percept Pictures has come up with a novel concept. The film will have no title. It is merely called '?'

Says Yusuf Shaikh, Head – Distribution, Acquisition and IPR, Percept Pictures, "the film is an enigma... it is for us, footage found. Hence, we decided to simply let it be what it is... a Question Mark."

The first look of the film will be unveiled at Simpuls, the popular Symbiosis College fest, thereby having a direct connect with the target youth segment.

Interestingly, a part of ? footage, a youtube video on a young girl ‘Simran Possessed' is already making so much waves on the youtube in just 14 days... it has over 1,66,716 hits so far, no easy figure.

What is interesting is that the video that has been posted from India has even Chinese followers. There are others who run a parallel video to this stating Jesus will save Simran possessed!

"The reason we chose to give these youngsters a platform was because of the way their footage is catching on with the youngsters."

"A violent manifestation, a terrifying tape," blogs Khushboo Khanna, an 18-year-old student who wants to find out who Simran really is. But more than that what Khushboo really wants to find out is, "what happens when someone takes over your mind, body and soul? Who possesses the power to control? What happens when someone takes over your mind, body and soul? Who possesses the power to control?"Another youngster Karthik Srinivasan posts on twitter, terming Simran as "a Jap horror influence!!" Priyanka says, "This reminds me of paranormal activity, I love this video, post a few video's? more please." While Anuj's thoughts seem warped. "Userooooo,? this is real footege..?? shit man! Love possessed people... simran looks hawt!"

Zaid makes his point too, "all you horror freaks this video is the baap of all! Must watch! Please post some more videos," he avers. "I got ‘The Ring' (movie)? feeling, she'll come out of computer screen!," echoes Jasmin."I really sympathize with Simran, I connected with her? the minute the video started! I hope this is for real...!," gushes Rakshanda. "What happens when fear possesses? your soul," questions Megha Sravan. These are but a few of the innumerable comments online, each capturing a mood of its own, nevertheless indicating that there is a viewership for a horror segment, real or unreal.

Considering the interest in a simple possessed video which has followers only growing in numbers, comments that keep going up, facebook pages and blogs on paranormal taking their base from Simran Possessed, looks like paranormal is the in-thing today... and the ? by Percept Pictures takes this belief a step further.

Paranormal is a general term that describes unusual experiences that lack a scientific explanation, or phenomena alleged to be outside of science's current ability to explain or measure.

Why this growing fascination with the Supernatural, the afterlife, the paranormal, and even the extraterrestrial?

Shaikh reasons, he chose the film paranormal is working with the people even if in small realistic doses, "Many have grown up with a study diet of Buffy the Vampire Slayer, Angel, Charmed, Harry Potter, X-Files. From Ghost Hunters, Americas Haunted Places, Medium, Ghost Whisperers, Paranormal State, and so and so on, the global television is flooded by the paranormal. What you see is what you believe in. And this fascination for the paranormal is if you ask me, simply normal.

"Especially In India, each one of us has grown up hearing ‘real' stories of super natural and paranormal happenings. In the Interiors of India the belief for these happenings and ‘Don't mess with the supernatural' cannot be questioned!! No one tries to find logic with the paranormal here though the questions always remain unanswered!"

With Percept Pictures taking up footage found, giving it a silver screen visibility and letting it be the first unnamed film across the globe with the ?, paranormal as the new normal, looks like it is here to stay, real or reel!