ZEEL goes on film buying spree

ZEEL goes on film buying spree
Monday, February 20, 2012 11:21 IST
By Santa Banta News Network
Zeel Entertainment Enterprises Ltd (ZEEL), India's leading broadcaster, has gone on an aggressive movie buying spree and bagged some high profile film labels.

This year the first 24-hour movie channel of India, ZEEL's Hindi movie channel, Zee Cinema will be showcasing films like Don 2, Agneepath, Agent Vinod, Barfee, Heroine, Desi Boyz, Players, Joker, Michael and My Friend Pinto.

The movie premiere list is all set to kick off with the premiere of Desi Boyz on Saturday, February 18 at 9 PM on Zee Cinema.

Recently released, Desi Boyz is a Hindi comedy film directed by debutant Rohit Dhawan. The tongue in cheek film stars Akshay Kumar, John Abraham, Deepika Padukone and Chitrangada Singh in lead roles.

The channel is all set to give one lucky couple a chance to 'Win a trip to the UK' with the Desi to Videsi contest - just by answering a few questions while watching the film premiere on Zee Cinema on February 18.

The lucky winner will be declared during the repeat telecast of the film on the channel on Sunday, February 19 at 6 PM.

The recent film that had a very good opening at the Box Office, Agneepath is the remake of the 1990 Hindi film of the same name. Directed by Karan Johar's former assistant Karan Malhotra, the film has Hrithik Roshan play the role originally made famous by Amitabh Bachchan.

Priyanka Chopra stars as the female lead while Sanjay Dutt clearly stole the limelight as the main villain. Rishi Kapoor takes on dark shades in this film as he plays the notorious Rauf Lala.

The tremendously successfully sequel to Farhan Akhtar's 2006 release Don - Don 2, brings Shah Rukh Khan and Priyanka Chopra back as the Don and detective Roma.

Shot across Thailand, Berlin, Kuala Lumpur and Switzerland, the action packed film also has appearances by Om Puri, Lara Dutta and Kunal Kapoor in supporting roles.

Agent Vinod is an upcoming Hindi action-thriller film starring Saif Ali Khan and Kareena Kapoor.

It is directed by Sriram Raghavan and explores the exotic locales of Latvia and Morocco. Barfee is an upcoming Hindi romantic, murder mystery film directed by Anurag Basu. It stars Ranbir Kapoor, Priyanka Chopra and Ileana D'Cruz in lead roles.

Magnum opus Heroine is an upcoming Hindi film co - written and directed by Madhur Bhandarkar. The film revolves around the life of a once successful film actress Mahi Khanna, whose career is on the decline.

Bhandarkar says the movie is a "contemporary film which reveals the underbelly of the movie industry and its well-kept secrets."

Kareena Kapoor has been cast to play the lead role. Joker is a Hindi fantasy adventure film and the first 3D film directed by Shirish Kunder. The film stars Akshay Kumar and Sonakshi Sinha.

Punit Goenka, MD & CEO, ZEEL, said, "We will soon be bringing the biggest blockbusters to the small screen. These films will give us a golden opportunity to showcase some of the most awaited films on TV. We have already drawn a very positive advertiser response for the films."

Last year, ZEEL had also purchased films like Double Dhamaal, Tanu Weds Manu, Shaitan, Bbuddah Hoga Terra Baap, Chalo Dilli, Shagird and Pyaar ka Punchnama, among others.
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