Rowdy Rathore helpline to take on eve-teasers

Rowdy Rathore helpline to take on eve-teasers
Friday, March 09, 2012 12:59 IST
In a novel way to promote their film, the makers of Akshay Kumar-Sonakshi Sinha starrer 'Rowdy Rathore' have set up a special helpline number to tackle eve-teasers on Holi.

Producers UTV Motion Pictures and Sanjay Leela Bhansali announced the launch of its Holi Helpline service in the city, that will exclusively be active for March 8 as a drive against eve-teasing and sexual harassment.

The poster of 'Rowdy Rathore' featuring Akshay reads 'Kheloge Pyaar Se Toh Bachoge Maar Se' and comes with a toll free number which people can avail to curb this menace.

"As part of our marketing initiative we will be launching the RR help line in Mumbai followed by other cities closer to release.

"The idea of launching it on Holi is that women should feel safe while playing Holi and they should not stay indoors and miss out on celebrations because of unwanted incidents on that day, " Shikha Kapur, Senior VP, Marketing UTV Motion Pictures said in a statement. Directed by Prabhudeva, the action-packed movie is scheduled for a June release.
Rashmika Mandanna's Foodie Adventures Stir Up a Storm with Her Trainers!

Popular South Indian actress Rashmika Mandanna recently found herself in a lighthearted spot of

Saturday, April 05, 2025
Pooja Hegde Speaks Out on Typecasting in the Film Industry: It's Time to Break Stereotypes!

Actress Pooja Hegde, one of the most sought-after talents in the South Indian film industry, recently

Saturday, April 05, 2025
Kriti Sanon Reflects on Her March Moments: A Perfect Blend of Work and Wellness!

Kriti Sanon, Bollywood's beloved leading lady, recently took to Instagram to share her vibrant

Saturday, April 05, 2025
Shah Rukh Khan Leads Tributes: Manoj Kumar’s Legacy in Indian Cinema and Patriotism!

The passing of legendary actor and filmmaker Manoj Kumar has left a significant void in the Indian film

Saturday, April 05, 2025
Salman Khan Remembers Manoj Kumar: A Tribute to the Legend Behind 'Kranti'!

Bollywood mourns the loss of a cinematic icon as legendary actor and filmmaker Manoj Kumar

Saturday, April 05, 2025
ADVERTISEMENT
ADVERTISEMENT