Universal Music released urban balladeer Rabbi Shergill's latest album ‘III' today at the Hard Rock Café in Mumbai on Wednesday.

Rabbi performed tracks from his new album as well as his previous hits `live' for his fans at a packed house at the Hard Rock Café.

Rabbi is back after a period of four years with his brand new studio album ‘III' signifying his third offering.

Inspired by the genre of rock as well as Sufi and Punjabi folk, his songs blend archaic, almost lost Punjabi phrases into today's contemporary Indian music.

On his new album, Rabbi said, "Over the years, I've fallen in love with the concept of an album. It gives a much more complete idea of an artist, his environment, his times than a one-off song.

"I like tracing a trajectory, plotting it with songs; the songs must have variety, but still fit in as a whole. I like looking at their keys, their tone, their tempos, their texture. It's like writing a novel. 'III' comes out of this love of craft. It gives a very complete idea of who I was post-2008."

The lead single from the album is "Ganga" – once again showcasing Rabbi's lyrical intensity and his compositional skills.

For the video, Universal Music tied up with UTV Bindass to initiate a first-of-it's-kind campaign to hunt for the face of "Ganga".

The winner is now being finalized between Universal Music, UTV Bindass and Rabbi.

Devraj Sanyal, Managing Director, Universal Music, India & SAARC says, "As a musician Rabbi has proved himself to be an artist who is a notch above most simply because his lyrics and music are for the thinking individual."