Actress Juhi Chawla, the brand ambassador of Kurkure, will be seen as a 'tedhi mummy' in a new commercial for the spicy snack.

The ad will see actress playing multiple characters of mothers living a 'seedha' (simple and conventional) life, and gradually transforming into a 'tedhi mummy' after eating Kurkure.

Juhi says it was fun working on the new campaign, which reinforces a new thought of 'Try tedha yaar'.

"I especially enjoyed shooting for this particular campaign as it showcases a mother bound by conventional thinking trying to evolve into a new age mother who is fun, progressive and adapts better to the fast changing world by trying 'tedha'," said Juhi.