While there have been rumours of Baby B being named Aaradhya, no confirmations have been made by either her father Abhishek Bachchan, nor her legendary grandfather- the Twitter-happy Amitabh Bachchan.
But according to a report by a Chicago-based journalist Jennifer Hopfinger, who runs a site called The Bollywood Ticket, the baby daughter of Aishwarya and Abhishek Bachchan may be introduced to the world this weekend, with her name revealed on Oprah Winfrey's newest show, Oprah's Next Chapter.
It can be recalled that Oprah traveled to India for the first time a few months ago to shoot an episode about the country.
The international talk-show queen, who met up with quite a few Bollywood A-listers including Hrithik Roshan, Anil Kapoor and Priyanka Chopra, also visited the Bachchan family home during her stay in Mumbai.
She was gifted an orange sari by Aishwarya, while the latter was also featured in a teaser promo for Oprah's new show.
Moreover, Ash has been a guest on The Oprah Winfrey Show twice, first in 2005 and then in 2009 with her husband Abhishek.
"Visibility is one of the biggest determinants of celebrity and thanks to new media, the world is getting smaller by the day, " said Bollywood PR specialist Dale Bhagwagar, who believes that given the widespread speculation and media interest, Baby B has already emerged into a brand of her own.