Salman's next film with Katrina a blockbuster?

Salman's next film with Katrina a blockbuster?
Tuesday, April 24, 2012 12:30 IST
Buzz is that Aditya Chopra is busy developing special marketing and promotional strategies to make his next Salman starrer a success at the box office

If inside information is any indication, Aditya Chopra wants his forthcoming venture with Salman Khan to be not only the actor's biggest hit, but also surpass Aamir Khan's 3 Idiots at the box office. The filmmaker is, in fact, studying the success trends of both the actors and chalking out an appropriate strategy.

No stone unturned

A well-placed industry source tells us that the Chopra scion is sparing no effort or cost to ensure that when the Kabir Khan directed film, also featuring Katrina Kaif, opens on Eid, it rakes in the highest collections ever.

"The idea is to not only surpass Bodyguard's first day collections of ` 20 crore, but also the opening day numbers of ` 26 crore registered by Agneepath, if possible, " says our informer, adding that this is also why the makers will be releasing the film with a record number of prints in India and the overseas circuit.

Global reach

He further explains, "Keeping in mind the promotional activities Salman did for his previous films, Aditya is planning the marketing of their film to ensure maximum engagement with the audience.

So apart from just visiting malls in different cities, Aditya is insisting on an activity for Salman to establish a connect with the audience that will guarantee high sale of ticket. And apart from India, he's also planning a series of visits to overseas territories like US, UK, UAE and Australia, so that the film registers record collections abroad too."

The Wednesday effect

Needless to say, some promotional activity will also be planned in keeping with the Eid release, scheduled some time in the middle of August. "And after Bodyguard, it looks like this film too will release on a Wednesday.

So that makes the business dynamics of the long weekend even more interesting, " points out source, adding that Salman too will be sitting with Aditya to finalise their marketing strategies.

"There's also a plan for some merchandise associated with the film, like T-shirts for example. Things will be finalised by May-end, so they can start the promotional campaign early June, " sums up our source.
Ramayana: Part 1 Wraps Up Filming - Ranbir Kapoor Calls It His Most Important Role!

The much-awaited mythological epic Ramayana: Part 1, helmed by acclaimed director Nitesh Tiwari, has

Tuesday, July 01, 2025
Sara Ali Khan and Aditya Roy Kapur Take Mumbai Metro Ride to Promote Metro In Dino!

In a refreshing break from the usual film promotion routine, Bollywood actors Sara Ali Khan and Aditya Roy

Tuesday, July 01, 2025
Vaani Kapoor's Thrilling OTT Debut 'Mandala Murders' to Premiere on Netflix!

Netflix and Yash Raj Films (YRF) are set to release their highly anticipated crime thriller series, Mandala

Tuesday, July 01, 2025
'Four More Shots Please!' Season 4: Prime Video Confirms Final Season of the Hit Series!

Prime Video has officially announced the fourth and final season of its popular series Four More Shots

Tuesday, July 01, 2025
Tanvi The Great Trailer Receives Rave Reviews from Shah Rukh Khan and Anil Kapoor Ahead of Its Release!

The trailer for Tanvi The Great, the much-anticipated directorial project from veteran actor Anupam Kher, has

Tuesday, July 01, 2025