Box office: 'Department' falls flat on its face

Box office: 'Department' falls flat on its face
Wednesday, May 23, 2012 12:38 IST
With Ram Gopal Varma's new film been declared a dud, seems like the previous weeks' releases are making more money then the newer ones

RGV's rogue methodology didn't impress cinegoers but animated film Chhota Bheem turned out to be the surprise package with about 65 per cent occupancy in the theatres.

Pegging the loss of Department, which netted about Rs 7 crore India net, at minimum Rs 25 crore, veteran trade analyst Amod Mehra attributes it to the routine content. "The audience didn't seem interested in the police-underworld-politicians story any more.

Besides, the promos couldn't generate the kind of curiosity that Satya and Company aroused," he says, adding that the experimental camerawork has added to the woes.

"People couldn't sit through the film. Many walked out due to dizziness attributed to poor camerawork." Fortunately, Arjun Kapoor-Parineeti Chopra's desi Romeo-Juliet registered decent collections in its second weekend too.

As Indore-based distributor Aditya Choksi says, "In Central India, the second weekend net is over Rs 27 lakh. The audience is more curious to see Ishaqzaade than the new release Department." The Habib Faisal directed film has netted over Rs 32 crore across India.

About Chhota Bheem, Prakhar Joshi, programming head of a national multiplex chain explains, "Its popularity as a television character and the holidays have ensured that Chhota Bheem witness reasonably good footfalls.

The new Hollywood release, Lorax, registered about 35 per cent occupancy in 3D screens over the weekend." The older releases like Vicky Donor and The Avengers too did decent numbers.
Rajkummar Rao's Gritty Gangster Transformation in Maalik Set to Explode on the Big Screen on This Date!

Get ready for a cinematic storm as Rajkummar Rao steps into the most intense role of his career in the

Friday, April 25, 2025
Fawad Khan's 'Abir Gulaal' Release in Doubt Amid Rising Tensions Post-Pahalgam Attack!

The release of 'Abir Gulaal', the much-anticipated film starring Fawad Khan and Vaani Kapoor, is now

Friday, April 25, 2025
Shehnaaz Gill's Sweet Reaction to Fan's Kiss at College Event Goes Viral!

Shehnaaz Gill, known for her candid charm and warm personality, recently stole hearts yet again during a

Friday, April 25, 2025
Nushrratt Bharuccha Opens Up About Financial Hardship and Smart Money Habits!

In a candid revelation, Bollywood actress Nushrratt Bharuccha has opened up about her early financial

Friday, April 25, 2025
This Actress Was the First Choice for Sita in Ranbir Kapoor's Ramayana - And It's Not Sai Pallavi!

Bollywood is gearing up for one of its most ambitious mythological adaptations—Ramayana, directed by

Friday, April 25, 2025
ADVERTISEMENT
ADVERTISEMENT