Ekta Kapoor's media school to open in capital

Ekta Kapoor's media school to open in capital
Tuesday, May 29, 2012 13:02 IST
By Santa Banta News Network
She has provided a platform to many actors and technicians through her successful TV shows and films, and even trained showbiz aspirants through her Mumbai-based media school. Now Ekta Kapoor is set to open a branch in the capital too.

Kapoor, the joint managing director at Balaji Telefilms, launched Institute Of Creative Excellence (ICE) in Mumbai in 2010 to provide industry-related courses and to bridge the gap between demand for and supply of professionals.

"We realised that 40 percent of applications to our Mumbai institute came from the north, and since Delhi is the hub of north India, we decided to have a set-up here, " Anurag Gupta, CEO, ICE, told.

ICE, expected to open in Delhi's South Extension area in June, offers full-time and part-time courses in acting, cinematography, direction, editing, production, scriptwriting, sound recording, modelling and VFX.

"Being a production house, Balaji had always gone out to scout for talent in various colleges, and then trained them to be ready to join the industry. So we thought if we could open our own media school and train aspirants regularly, we could even contribute to the industry. That's how the thought process for ICE came about, " said Gupta.

ICE's Mumbai facility is set amidst 13 Balaji studios where some of their most popular serials and films are shot. That provides students get live exposure.

But will Delhi students lose out on that edge?

"For certain projects, students will have to spend some time in our Mumbai campus for live exposure, " explained Gupta.

The courses at ICE are priced between Rs.100, 000 to Rs.300, 000, while its programmes for kids cost between Rs.4, 000 and Rs.15, 000. Applicants are required to go through a rigorous, three-level admission procedure of the institute.

Ekta, popular for producing shows like "Kyunki Saas Bhi Kabhi Bahu Thi" and "Bade Achhe Lagte Hain" and movies like "Ragini MMS" and "The Dirty Picture", herself is actively involved in its activities.

"This is Ekta's brainchild. She has given a lot of thought to the curriculum and is on the advisory board. She is highly inspirational, " added Gupta.
Shraddha Kapoor Channels Sridevi's Elegance in Her Latest Photoshoot!

Bollywood actress Shraddha Kapoor has once again captured the hearts of her fans with her latest photoshoot, where she beautifully channeled the grace and elegance of the legendary actress

Thursday, September 19, 2024
Parineeti Chopra Showcases Culinary Skills with a Simple Three-Ingredient Brownie at Her ?Sasural?!

Actress Parineeti Chopra, who recently tied the knot with Aam Aadmi Party (AAP) leader Raghav Chadha, is back in her 'sasural' in New Delhi and has already impressed her followers with

Thursday, September 19, 2024
Vikrant Massey-Starrer 'The Sabarmati Report' Set for November 15 Release!

Actor Vikrant Massey is gearing up for his latest film, "The Sabarmati Report," which has been officially locked for a November 15, 2024 release. This highly anticipated thriller, produced by

Thursday, September 19, 2024
Shraddha Kapoor Tells You Why Self-Validation Is Important In Femina?s September 2024 Edition!

Shraddha Kapoor, celebrated for her versatility, is one of the most sought-after actors in Hindi cinema. She became a household name with Aashiqui 2, capturing the hearts of millions with

Thursday, September 19, 2024
Salim Khan Faces Fresh Death Threats: Bollywood Writer Targeted Again!

Veteran Bollywood writer Salim Khan has recently received another death threat, sparking concerns across Bollywood circles. The threat came from an unidentified woman, who ominously warned of

Thursday, September 19, 2024