After an airline, watch and cameras Deepika to endorse pens

After an airline, watch and cameras Deepika to endorse pens
Friday, June 01, 2012 16:43 IST
By Santa Banta News Network
After endorsing a watch brand, an airline company and a camera series, actress Deepika Padukone has now been roped in to be the face of pens! She has been named brand ambassador of Pilot, a known brand from writing instruments company Luxor.

Deepika has signed a two-year contract with the company and will be seen in a multimedia campaign for it.

She was zeroed in on due to her ambitious and hardworking attitude, which has helped her tread a successful Bollywood career starting from "Om Shanti Om" in 2007 to her last release "Desi Boyz", released earlier this year.

"Deepika comes across as a go-getter who has made it on her own, is confident of her choices and works hard to achieve what she desires from life," Pooja Jain, executive director, Luxor Group, said in a statement.

"She rightly represents the youth, who are passionate and seek excellence in their endeavours. Luxor range of writing instruments is exported to 110 countries worldwide thus we also wanted a face that would be internationally recognised," added Jain.

The ad campaign for Pilot will be created by filmmaker R. Balakrishnan's Lowe Lintas.

"Deepika is a confident person and represents the youth which is aware and determined. The ad campaign for Pilot will keep this synchronicity in mind and will have a young feel," Balakrishnan, popularly known as R. Balki, said.
Ramayana: Part 1 Wraps Up Filming - Ranbir Kapoor Calls It His Most Important Role!

The much-awaited mythological epic Ramayana: Part 1, helmed by acclaimed director Nitesh Tiwari, has

Tuesday, July 01, 2025
Sara Ali Khan and Aditya Roy Kapur Take Mumbai Metro Ride to Promote Metro In Dino!

In a refreshing break from the usual film promotion routine, Bollywood actors Sara Ali Khan and Aditya Roy

Tuesday, July 01, 2025
Vaani Kapoor's Thrilling OTT Debut 'Mandala Murders' to Premiere on Netflix!

Netflix and Yash Raj Films (YRF) are set to release their highly anticipated crime thriller series, Mandala

Tuesday, July 01, 2025
'Four More Shots Please!' Season 4: Prime Video Confirms Final Season of the Hit Series!

Prime Video has officially announced the fourth and final season of its popular series Four More Shots

Tuesday, July 01, 2025
Tanvi The Great Trailer Receives Rave Reviews from Shah Rukh Khan and Anil Kapoor Ahead of Its Release!

The trailer for Tanvi The Great, the much-anticipated directorial project from veteran actor Anupam Kher, has

Tuesday, July 01, 2025