Bollywood's leading production house Yash Raj Films (YRF) has launched a new campaign 'What's Your Pick?' where fans have a choice to run their digital platform.

"Fans can now decide who their favorite character is – be it Raj from Dil Waale Dulhania Le Jaayenge or Kabir Khan from Chak De India, which song they want to hear and which special scene they would like to see?

It's all your choice," said an official spokesperson on Friday.

The campaign will run through June on the official Facebook and Twitter accounts of Yash Raj Films.