Now, Shah Rukh enters education sector

Now, Shah Rukh enters education sector
Friday, June 15, 2012 14:54 IST
After tasting success with cricket, Bollywood superstar Shah Rukh Khan is entering the education-cum-entertainment space by bringing the Mexico-based global edutainment brand KidZania to the country.

KidZania is being brought in the domestic market by ImagiNation Edutainment India, which is promoted by Khan, with 26 per cent interest, and KidZ Inc of Singapore, which holds the remaining 74 per cent.

"We are planning to open three KidZania centres in the country over the next three years. The first one will open in Mumbai early next year, " KidZania India Director and Chief Executive Sanjeev Kumar told here today.

Around Rs 300 crore are being lined up to develop the three KidZania centres, which will combine entertainment with education, he said, adding that the other centres will be in Delhi NCR and Bangalore. About 85 per cent of the funds will be raised by promoters through a combination of equity and debt, while the rest will be through industry partnership.

The Mexico-based KidZania, which is present in seven countries with 10 centres, creates a kid-centric city experience for the 4-14 year olds by combining role play with fun and learning, where kids would get an authentic and powerful development experience. The centres are spread across 75, 000 sq ft with over 60 establishments and over 75 role-playing options for kids.

"Our source of revenue will be through tickets, which will be around Rs 700 for a kid, corporate events and CSR activities among others, " Kumar added.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT