"Heroine" delves into the behind-the-scenes life of an actress in the Indian film industry and the first poster of the film itself is self-explanatory. It indicates where the glitz and glamour of the film world can take an individual.
She displays the range of a Bollywood actress in another poster, in which it seems she has gone back to her "Chameli" and "Chammak challo" avatar. She looks chic in a unique, red sari teamed with a daring, blue net blouse. The look is for an item song titled "Halkat jawaani", and is also reminiscent of Vidya Balan's look from "The Dirty Picture".
The film's plot itself is a reminder of Bhandarkar's National Award-winning film "Fashion", which uncovered the dark reality of the Indian fashion world and the fate of models who taste success and their gradual downfall.
"Presenting the 1st poster of #Heroine to all my well wishers. Hope you like it," Bhandarkar tweeted.
"Thank u all for your patience & support. I can finally confirm that d poster of #Heroine will be out on 23rd & trailer on 25th of july," he had earlier posted on micro-blogging site Twitter.
Will "Heroine" be a mix of "Fashion" and "The Dirty Picture" is something viewers will have to wait until its release Sep 21.
Bhandarkar had launched "Heroine" at the Cannes International Film Festival last year with Aishwarya Rai as the lead. But later, the actress had to opt out of the project after she became pregnant.
Kareena stepped in to essay the role, and she is said to have delivered her best so far in the film.
