Kareena or Katrina as brand ambassador

Kareena or Katrina as brand ambassador
Friday, August 03, 2012 13:23 IST
By Santa Banta News Network
With a major emphasis on brand endorsement, Kolkata-based Berger Paints will rope in a top Bollywood actress as brand ambassador for its Silk range of emulsions and have a budget of Rs.35 crore for TV commericals, a top company official said Thursday

"We have planned to spend a big amount on advertisements. We are bringing on board a top Bollywood actress as our brand ambassador for the Silk range of emulsions. We will also arrange for endorsement of our other brands, " managing director and chief executive officer Abhijit Roy told mediapersons here.

He said Bollywood actress Kareena Kapoor or Katrina Kaif are the preferred choice. "We are in talks and it can be either of the two, " said Roy, adding that the company will spend Rs.35 crore alone on the TV advertisement apart from the endorsement on other media.

Speaking on the occasion of 88th annual general meeting, Roy said the company was looking for acquisitions both within and outside the country.

"In the overseas market, we are looking for acquisition of technology. However, in the domestic market any acquisition move should be driven by the possibility of increasing market share, " he said.

The Indian paint company has entered Poland through an acquisition, which boasts of energy efficient and protective external insulation finishing system. It is also present in Russia and Nepal through subsidiaries.
Housefull 5 Continues Dream Run at the Box Office!

Sajid Nadiadwala’s mega entertainer Housefull 5 continues to enjoy a robust performance at the Indian box

Wednesday, June 11, 2025
Detective Sherdil Trailer Promises a Thrilling Ride with Diljit Dosanjh at the Helm!

The much-anticipated trailer of Detective Sherdil, starring Punjabi superstar Diljit Dosanjh, has officially

Wednesday, June 11, 2025
Dhanush Reveals Intense Dumpyard Shooting Experience with Rashmika Mandanna in 'Kuberaa'!

South Indian cinema fans are buzzing with excitement as Kuberaa, directed by acclaimed filmmaker Sekhar

Wednesday, June 11, 2025
The Taj Mahal goes missing!? Strange light over Agra sparks global mystery!

Eyewitnesses were left stunned this week as an unexplained light appeared in the skies above

Wednesday, June 11, 2025
Anud Singh Dhaka shares how real-life friendships shaped his character Chatty in Amazon MX Player's Lafangey!

What does growing up actually look like? For some, it’s a failed job interview. For others, it’s juggling

Wednesday, June 11, 2025
ADVERTISEMENT
ADVERTISEMENT