Kareena or Katrina as brand ambassador

Kareena or Katrina as brand ambassador
Friday, August 03, 2012 13:23 IST
By Santa Banta News Network
With a major emphasis on brand endorsement, Kolkata-based Berger Paints will rope in a top Bollywood actress as brand ambassador for its Silk range of emulsions and have a budget of Rs.35 crore for TV commericals, a top company official said Thursday

"We have planned to spend a big amount on advertisements. We are bringing on board a top Bollywood actress as our brand ambassador for the Silk range of emulsions. We will also arrange for endorsement of our other brands, " managing director and chief executive officer Abhijit Roy told mediapersons here.

He said Bollywood actress Kareena Kapoor or Katrina Kaif are the preferred choice. "We are in talks and it can be either of the two, " said Roy, adding that the company will spend Rs.35 crore alone on the TV advertisement apart from the endorsement on other media.

Speaking on the occasion of 88th annual general meeting, Roy said the company was looking for acquisitions both within and outside the country.

"In the overseas market, we are looking for acquisition of technology. However, in the domestic market any acquisition move should be driven by the possibility of increasing market share, " he said.

The Indian paint company has entered Poland through an acquisition, which boasts of energy efficient and protective external insulation finishing system. It is also present in Russia and Nepal through subsidiaries.
Sanjay Dutt calls The Bhootnii a perfect horror-comedy blend and reveals what made him come on board for the film!

Renowned for his intense performances and larger-than-life screen presence, Sanjay Dutt is set to

Friday, April 04, 2025
Sara Ali Khan Embraces Spirituality at Karnataka's Chandramauleshwara Temple!

Actress Sara Ali Khan, known for her elegance and grounded nature, once again showcased her deep spiritual

Friday, April 04, 2025
Tanya Maniktala reveals what makes her latest series Loot Kaand a compelling watch on Amazon MX Player!

Amazon MX Player, Amazon’s free streaming service, turned up the heat with its latest series, Loot Kaand, a

Friday, April 04, 2025
Shilpa Shetty emphasises perseverance as the key to success at Femina Circle's empowering debut in Pune!

Femina Circle, is an exclusive membership club designed for women to connect, foster meaningful

Friday, April 04, 2025
Badshah Gets Emotional Remembering Sidhu Moose Wala During 'Indian Idol 15' Finale!

The grand finale of ‘Indian Idol Season 15’ turned emotional as rapper and music sensation Badshah

Friday, April 04, 2025
ADVERTISEMENT
ADVERTISEMENT