But the team of producer Karan Arora's upcoming film is all set to do what has never been done.
They have planned to kickstart their project's promotional campaign at the Wagah border and that too on the night of August 14 when Pakistan will be celebrating their Independence Day. The event is slated to continue till late midnight when it will be India's turn to celebrate her Independence Day.
To add to the festive mood, the spot is considered ideal as the film's plot revolves around the bond between an Indian and a Pakistani soldier stationed at the Indo-Pak border. Veteran lyricist and filmmaker Gulzar is mentoring the project. And the film stars actor-turned- director Vijay Raaz alongside Manu Rishi, who also penned the film's dialogues.
Vijay remains grateful that Gulzar is part of the team. He says, `This is the kind of film that needs support since it doesn't boast of any big name apart from Gulzar saab who is the only reason why the film got made. We need to push the envelope here. The whole team is very excited and looking forward to the event at Wagah.`
Karan adds, `It is one of the very few anti-war films made in mainstream Hindi cinema. Since it talks about peace and friendship, we thought it'd be nice to start the promotions from Wagah on the night of August 14 when people from both sides will be present.`
The event will also see Sukhwinder Singh and Shafqat Amanat Ali perform, as they are part of the film too. The whole cast and crew will be present at the do.
