Actress Kalki Koechlin has been roped in as the brand ambassador of AOC TV range in India and the actress believes that these TV sets are best suited for the Indian market.

"That is what we need in India and specially with the prices of gadgets so high. So it is important that there is somebody conscious about that, making it affordable for an average person, " she said at a function here Wednesday to announce her appointment.

The actress, who has endorsed brands like Coke and Micromax, will be doing ads for the products, but added: "I like to take it slow, as you have seen in the past. I have done one Coke and one Micromax ad. I don't want to dilute my attention by doing so many things. I want to give as much attention as I can to just one thing at a time."

Kalki, who entered Bollywood with "Dev D", will soon be seen in Ayan Mukerjhee's "Ye Jawani Hai Deewani" and Vishal Bharadwaj's "Ek Thi Daayan".