After playing a director in "The Dirty Picture" (TDP), Emraan Hashmi may be seen as a filmmaker again in "Raaz 3", but says this time he is playing a character who hankers after profit, not the art.

"In 'The Dirty Picture', I played an artistic director and here I play a 2012 director. He (the character in 'Raaz 3') is more contemporary and relatable. He only wants box office success and there (in 'The Dirty Picture') he had complete contempt for commercial cinema, he used to think that commercial movies are not good. So both are very different, " he told in a group interaction.

Produced by Mahesh Bhatt-Mukesh Bhatt and directed by Vikram Bhatt, "Raaz 3", about the downfall of an actress and how she turns to black magic to secure her position in the industry, will see Emraan romancing Bipasha Basu and Esha Gupta.

Talking about Esha, Emraan said: "In her first film ('Jannat 2'), she didn't get to act much, but in this film she did. Her role is very difficult because it is of a rising star that is vulnerable and loses control of who she is, " he said adding that he gave her tips when required.

"She doesn't need me to be her idol and I think she is a good actress. Whenever I get the chance, I used to give her tips, " he said.