After doing off-beat film "Shanghai", Emraan returns to his original avatar of a lover boy with "Raaz 3", where he will romance Bipasha Basu and Esha Gupta.
When asked about revisiting his image, he said: "We have upped the stakes. There is normally one heroine, but here there are two. The sinful experiences on screen have increased," the 33-year-old said here in an interview.
"I have a core constituency, an audience who want me to do such films. Every actor has an image and you would be a fool to let go of that. Yes, you can occasionally do other films but if you let go of your core strength then the relatability drops.
"Within that realm you should try other genres. Like I do 'Raaz', I also did 'Shanghai' and it received critical acclaim. Of course, this is my core strength and I want to do such films and 'Raaz 3' is a film which brings all those strengths together," he added.
Meanwhile, Emraan is not the one to be enamoured by the Rs.100 crore figure.
He said: "As a performer I want to maintain a consistent run rate at the box office. If I am Rs.50 crore actor, I would want each of my films to do at least that much business.
What normally happens is there are actors whose one film opens to Rs.100 crore and the second at Rs.5 crore... I would rather be the guy who does every film that generates a consistent run rate, than the guy who is sometimes here and then down."
Emraan is currently busy promoting "Raaz 3" that releases Friday. His other upcoming projects include "Ghanchakkar", a romantic comedy, "Ek Thi Daayan" and "Unglee".
