Harvard conducts case study on Farhan's Excel Entertainment

Harvard conducts case study on Farhan's Excel Entertainment
Wednesday, September 12, 2012 11:21 IST
By Santa Banta News Network
The famed Harvard Business School (HBS) has done a case study on Indian film production company Excel Entertainment, the banner behind movies like "Dil Chahta Hai", "Rock On!!" and "Zindagi Na Milegi Dobara".

The company, co-owned by Farhan Akhtar and Ritesh Sidhwani, is the centre of a case study, which will be taught to second year MBA students at HBS in early 2013.

Confirming the development, Sidhwani said: "It's a huge honour for any organisation."

Earlier this year, Sidhwani was invited to speak at the Harvard India Conference 2012, held at the university's campus in Boston. His talk gave them a good insight, and they decided to take it further by doing a case study.

Mukti Khaire, associate professor at HBS flew down to Mumbai from Boston for a week and was the faculty lead on the case.

Khaire worked closely with Namrata Arora, associate director, Harvard University South Asia Initiative, during the case-writing process on Excel Entertainment.

As part of their research, they did extensive interviews with Farhan, Sidhwani and other key members of the Excel Entertainment team.
Yudh Ka yeh charan ab Rann aur Mann dono pe khela jaega! The Legend of Hanuman S6 premieres on JioHotstar this Hanuman Jayanti!

This Hanuman Jayanti, The Legend of Hanuman returns with its much-awaited Season 6, bringing to life

Thursday, April 03, 2025
Chhorii 2 Trailer: Nushrratt Bharuccha Faces a Terrifying Battle Against Supernatural Forces!

The highly anticipated trailer for Chhorii 2 has finally arrived, showcasing Nushrratt Bharuccha in a

Thursday, April 03, 2025
Groove to Urvashi Rautela's Electrifying 'Touch Kiya' Song from Sunny Deol's 'JAAT'!

The makers of Sunny Deol’s upcoming action-packed entertainer ‘JAAT’ have set the stage on fire with

Thursday, April 03, 2025
Varun Sharma on 'Rahu Ketu': 'Comedy is My Happy Space'!

Bollywood’s beloved comedian Varun Sharma is set to reunite with Pulkit Samrat in the upcoming film ‘Rahu

Thursday, April 03, 2025
'Aashram' starring Bobby Deol breaks all stereotypes, continues to shatter records as India's most-watch series!

Amazon MX Player’s blockbuster series Aashram has once again raised the bar, captivating over 250 million

Thursday, April 03, 2025
ADVERTISEMENT
ADVERTISEMENT