Kya item hai! No, we are not referring to the Yana Guptas and the Koena Mitras of the world. The men are better at shaking their booty; be it Abhishek Bachchan's One Love in Rakht, Sanjay Dutt in Musafir or even good ol' Salman Khan in Stumped.

Shahrukh Khan joins the bandwagon. He will groove to the title song Kaal Dhamaal along with Malaika Arora in Karan Johar's songless thriller Kaal.

Stylists have worked on SRK's "underground, grunge look that's quite in vogue." Fashion designer Surily Goel has designed outfits that SRK has sported, while Kanta has worked on his hairstyle. "Get ready to see SRK in his sexy avatar for the first time. He will show a lot more skin!" grins Johar. He adds that the commercial value and overall impact of a number is directly proportional to star status.

Another argument is: Who even listens to songs today? It's all about visual appeal. This will automatically cause the audio value of Kaal Dhamaal to shoot up.