Businessman and socialite Siddharth Mallya moves around in Bollywood circles, but he says he is not interested in entering the film industry as he does not understand it.

"I do not see myself getting into Bollywood. I have no offers on the table or no interest as of now to get into Bollywood, " the 25-year-old said here Friday at the launch of NDTV Good Times' "Hunt for the Kingfisher Calendar Girl".

Siddharth, son of industrialist Vijay Mallya and owner of Indian Premier League franchise Royal Challengers, flaunts an English accent. But he says that isn't a barrier for his entry into showbiz.

"I don't think language seems to be a barrier anymore in getting into Bollywood. It's not the language barrier, it's just something I don't think I will enjoy doing.

"I haven't grown up in India, I don't watch Bollywood films, I don't think I have the sensibilities to make it in Bollywood and I don't think the audience will enjoy watching me on screen. I could be completely wrong, but that's just the way I see it, " Siddharth said.

Siddharth was earlier in a relationship with Deepika Padukone.

Meanwhile, he is ready to make his small screen debut as the host and co-judge on "Hunt for the Kingfisher Calendar Girl", which is a search for a suitable model to feature in the famed annual calendar.

"It's a superb platform, not just for girls who want to be in Bollywood, but girls who want to be models as well. I don't think it has done anyone any harm being in the calendar in the last 11 years, " he said.

"If you see the sort of names that have come out of the calendar -- Lisa Haydon and Nathalia Kaur were in it, Deepika (Padukone) was in it, Nargis (Fakhri), Yana Gupta and the list goes on and on. I know it's something lot of girls aspire to (be a part of) and want to be involved with, " he added.


The show is a hunt for a model to feature in the annual glamorous Kingfisher Calendar.

Siddharth will join model-turned actress Lisa Haydon and ace lensman Atul Kasbekar to hunt the calender girl this season. Together, they will be on the lookout for a girl, who boasts of oomph, charisma and has a fit bikini body.

As many as 12 lucky contestants will dive into different avatars and challenges in a bid for a spot on the Kingfisher Calendar.

"Following the decade-long heritage of the Kingfisher Swimsuit Calendar, this edition of the hunt for the Kingfisher calendar girl will prove to be more exciting than ever before with larger than life names, a bigger format and a wider canvas, " Samar Singh Sheikhawat, senior vice president marketing, United Breweries Ltd, said in a statement.

Started in the year 2010, the "Hunt for the Kingfisher Calendar Girl" is a platform that provides nascent models an opportunity to prove themselves in the fashion industry and gain instant fame.