Karan Johar's Student Of The Year has generated quite a buzz in the digital arena. Dharma Productions have released their digital
properties including the trailer and the songs from their upcoming film on their digital platforms.
Student Of The Year has
managed to connect very well with their target audience as the film is based on the high school life of three friends Abhi, Rohan and
Shanaya.
While many other films are touting about crossing the one million mark on their digital properties, Student Of The Year has quietly taken
over the numbers game as their song, 'Ishq Wala Love' and the trailer is about to touch 2 million views.
The Disco Song has got the disco era back is also one of the most popular tracks currently. It has crossed the million mark effortlessly
. The music of the film has picked up and the young generation loves the fresh and upbeat songs composed by Vishal-Shekhar.
Directed by Karan Johar himself, Student Of The Year marks the debut of Sidharth Malhotra, Varun Dhawan and Alia Bhatt. All the three
debutants are very excited and are looking forward for the big release on the 19th of October.
Monday, October 08, 2012 12:28 IST