"Excited to launch my own line of ethnic Indian wear that will be available in stores this coming festive season! Have worked hard on it," tweeted Lara.
"It's my very first collection and I think it looks good," added the 34-year-old, who gave birth to her first child, a daughter, with tennis ace Mahesh Bhupathi, in January.
This is not her first foray as a business woman. She turned film producer with "Chalo Dilli" under her banner Bheegi Basanti Productions, in 2011.
Lara has also earlier launched fitness DVDs.