This, Prakash Jha has learnt as his film Chakravyuha gets set to release after Karan Johar Student Of The Year (SOTY).
Says a source close to Jha, `There is almost non-existence space for the marketing of Chakravyuha. Every conceivable advertorial spot on television and other conventional media for a movie's marketing are reserved for Karan Johar's film. Jha has to depend almost entirely on theatrical trailers to put his product before the audience. `
An option explored by Prakash Jha was to let SOTY be released and then unleash an intense wave of publicity and marketing in the last week leading up to his release. However that option had to be discarded since Chakravyuha opens on Wednesday, two days ahead of the customary Friday opening, which gives Jha's film a mere 5-day window post-SOTY release.
Says the source close to Jha, `Chakravyuha finds itself in a peculiar spot. It has all its stars from Arjun Rampal to Om puri most willing to promote the film, but not enough space to do do, the spotlight being on Karan Johar and his three newcomers. `
