People should first make films they are excited about and then find the audience, says filmmaker Anurag Kashyap, readying for the release of "Luv Shuv Tey Chicken Khurana", his next production.

"There is not a single film that is for every audience. There is no such formula. They should just make films they are excited about and then figure out the audience, " Kashyap told in an interview.

The 40-year-old is currently basking in the success of his two-part crime drama, "Gangs Of Wasseypur-I and II".

"We cannot mould a film so that every one understands it. If you try to cater to everyone's needs, then you can only make a 'khichdi' (hotchpotch). Khichdi caters to everyone, " he said.

There is a lot of 'masala' in "Luv Shuv...", but it is not a kichdi, says Kashyap.

Directed by debutant Sameer Sharma, "Luv Shuv... " is releasing Nov 2.

"It is not a masala film but is about masala, " he said.

"It's like a film Hrishikesh Mukherjee used to make -- a cute love story with a good script. You will laugh because you will identify with so many things in the movie, " he said.

Anurag Kashyap, who earlier made "Dev D", a modern-day retelling of a 19th century story, spoke of audiences putting limits on creative people.

"People want a filmmaker to keep making the same thing, " he said.

But now audiences do not know what the filmmaker would do next, he said. And they are accepting new kinds of films, he added.

"It would be scary when they would wish to watch the same kind of films...like a few years ago, " Kashyap said.

He says pressure is good for a filmmaker.

"It keeps us on an edge and away from sticking to a formula. I will love that pressure than anything else, " he said.

For Kashyap, "cinema is everything".

"It was all I know and all I wanted to do. Cinema does a lot of things to people. It gives them experience, entertainment and provokes and evokes something in them.

"Cinema is more powerful than we think it to be. I just hope our government also starts taking Indian cinema seriously like governments in other countries, " he said.