Everyone these days are trying to do his or her bit for saving the environment

Priyanka Chopra, who is known to be always dressed to the Ts, has decided to let go of her stringent rules of dressing to show she cares about Mother Nature.

Our source says, `Most Bollywood celebs are known to have a change of clothing several times during the day. PC and her stylist Ami Patel want to run a campaign on a social media platform saying it is cool to repeat costumes.`

The source adds, ` Priyanka thinks it's cool to repeat clothes to stay eco-friendly. It's a waste of resources to keep churning out more and more clothes.`

The source says that the actress has a special message for her fans through this move. `Youngsters usually ape stars or fashion icons. And it is very unfair to have this pressure of not being able to repeat clothes or accessories, ` points out the source.