Actress Priyanka Chopra has been roped in to endorse a new range of natural hair care products by Vatika, from the House of Dabur.

"I am a strong believer in the goodness of nature for my daily hair care routine. The scientifically-proven and chosen ingredients in the all new shampoo range is a unique offering for women like me and offers the goodness of nature for the best treatment of my hair, " Priyanka said in a statement.

"I have personally experienced the benefits of making a switch to naturals, and hence I am endorsing it, " she added.

Ajay Motwani, Dabur India Ltd, category head, hair care said: The new shampoo range, developed post extensive research, is fortified with the goodness of proven natural hair care ingredients to deliver superior conditioning and hair care without the fear of harmful chemicals."