This week too, it was a clear case of - too many cooks spoil the broth! While as many as six Hindi films released last weekend, except for 1920 - The Evil returns, none of them managed to make any impact at the box office.
Luv Shuv Tey Chicken Khurana managed to collect `4.5 crore (Friday - 1.3, Saturday - 1.5 and Sunday - 1.7) in its first weekend. The rest of the films - Sons of Ram, Ata Pata Lapaata, Le Gaya Saddam and Future To Bright Hai Ji - all failed miserably at the box office.
The positive part of last weekend was that in spite of the pre-Diwali period, Vikram Bhatt's 1920 - The Evil returns managed to collect around 12.27 (Friday - 4.5, Saturday - 3.87 and Sunday - 4.34) crore in its opening weekend. The collections are quite noteworthy given that the film had no stars to boast of along with a new director and the film released in the pre-Diwali period.
Apart from these last weeks' releases, Chakravyuh managed to collect `14. 5 crore in its first week and second weekend while Ajab Gazabb Love managed to rake in only `7.2 crore and Rush was only `3.2 crore in its initial 10 days. Meanwhile Student of the year is now posted pretty at `65 crore till Sunday night
Trade analyst Amod Mehra says, `All the films have been very disappointing, except 1920 which is a surprise hit in spite of a dull period. The film has got a bumper opening.` On the other hand, Atul Mohan, trade guru adds, `I think only brand Vikram Bhatt worked and nothing else. Another film worth mentioning is Skyfall. Strangely, Luv Shuv Tey Chiken Khurana did not result in any numbers.`