Leading French perfume brand Jeannearthes has named a new fragrance after Bollywood star Shah Rukh Khan.

Labelled Tiger Eyes by SRK, the perfume was launched on Wednesday night by the Bollywood star and would be available across all lifestyle outlets and malls, Jeannearthes Board Director Thibaud Perrin said.

"We believe that our perfumes play a prominent place in people's daily lives and it is our philosophy to help consumers enhance the lifestyle they aspire. Tiger Eyes is Shah Rukh's invincible facets captured in a bottle", he said.

Tiger Eyes will be available both for men and for women.