The strong buzz around the actor's new film triggered advance bookings from last Sunday itself

Almost all of Aamir Khan's films have some pretty interesting promotional and marketing strategies. No surprise that Aamir's soon-to-release thriller has already opened its advance booking from Sunday onwards, instead of a regular Wednesday at a multiplex or a Monday at single screen theatres.

A source says, `The buzz for the film is so strong that all single screens and multiplexes were under pressure to open the advance on Sunday itself. Cinephiles had started inquiring at the theatres to book tickets and they had to open the counters on Sunday itself.`

Another industry source informs, `It can very well be Aamir's brainchild. He is known for his unique marketing strategy and this is one of them.`


Girish Wankhede from Cinemax says, `Owing to the strong buzz and inquiries from patrons, we opened the advance booking of the film on Sunday pan India at all our multiplexes. The response was quite amazing as we were able to book around 700 tickets within the first two hours. Lot of corporate bookings and bulk bookings are also happening. It could well become another blockbuster.`

Shashank Raizada of Delite Cinema (single screen) in New Delhi says, `We had to open the advance booking of the film on Sunday as people had started asking for tickets. This appears to be surprise packet from Aamir Khan. We are already booked for the weekend.`

Looks like the film's promotions could have been a bit thanda but there's no stopping the audience from getting interested.