"Hey Guys, 'Talaash' is releasing. Hope you like it. One request to those of you who see the film, please don't let out the suspense. Thanks! Lots of love, " Aamir wrote on his Facebook page.
"Talaash" is a crime thriller and it is Aamir's first release after "3 Idiots", which released in 2009. The movie is directed by Reema Kagti and features Kareena Kapoor and Rani Mukerji.
Aamir is known for his innovative promotions, but this time actor opted for a more quieter way of promoting the new film. He felt extensive promotions could bring out the suspense of the film.
Hype around 'Talaash' proof it's well-promoted
Low-key promotions for "Talaash" have worked in its favour, the movie's lead actor Aamir Khan believes. He says the hype around the film shows it has been marketed well.
"I think what we had planned for the marketing was a good plan and we have moved according to the plan," the 47-year-old said here Thursday at a special screening of the film.
"Now when the film releases, the hype that I see around the film indicates that the hype is not low it is very high actually. I am very happy with the promotions," he added.
As part of the promotions, Aamir made an appearance on TV show "C.I.D." and also on a Star Plus special.
"Both ideas were mine. 'C.I.D.' also and the interaction with Star Parivaar. I really enjoyed talking to them," Aamir said.
