Filmmaker Bejoy Nambiar has chosen to release the trailer of his next, 'David', online first. He feels he will be able to attract the movie's target audience, the youth, in a better way through this route

'David' is a story of three different Davids in three different time zones. 'Initially, the film's trailer was to be released with 'Khiladi 786', which released last week, or with 'Dabangg 2', which is due to release on Dec 21. But Bejoy decided otherwise. He believes his core audience is the youth, which is more into the internet. The trailer can go viral that way, ' said a source.

'Bejoy doesn't want the trailer to appear in theatres first, even though it is the primary outlet for first looks and promos of a film. It can be in theatres only once it is online, ' the source added.

'David' is an edgy film, and Nambiar of 'Shaitan' fame wants to keep his marketing innovative for the project. The first trailer of the film will go online Dec 14 via micro-blogging site Twitter.