Ekta Kapoor will once again head to the 'Bigg Boss' house to launch the promo of her upcoming film

Going by the buzz around the first look of Ragini MMS that she launched on Salman Khan's Bigg Boss, Ekta Kapoor has done it again! Buzz is that the producer is headed to the Bigg Boss house to launch the theatrical promo of her upcoming film starring Emraan Hashmi as well.

Ekta says, `Bigg Boss is Salman Khan. It's popular with the masses. While some people visit the show just before their film's release, we believe that a film's launch needs to be huge as well.`


The producer and Emraan will feature on the finale of the show. Ekta adds, `It is a big platform. And having Salman and Emraan together will be a huge treat for the viewers. One is the undisputed superstar, the other is the much-loved prince-in-waiting!`