Malaika to endorse vodka brand

Malaika to endorse vodka brand
Wednesday, January 16, 2013 13:13 IST
By Santa Banta News Network
Bollywood's "Munni" Malaika Arora Khan has been signed on to endorse a new vodka brand.

The brand, launched by Jagatjit Industries Limited, is called IICE. The philosophy of the brand, available in two flavours - Green Apple and Orange, is 'As hot as ice!'.

"We look forward to growing our sales and market share quickly. We truly believe that a quality product never goes unappreciated in the market and are confident that IICE will be a brand to reckon with in the coming years," Vinod Kumar Banga, COO, Jagatjit Industries Limited, said in a statement.

The initial to IICE has been encouraging, according to the company spokesperson.

Its pan-India launch is expected to be completed by February.

IICE is available in Delhi, Punjab, Rajasthan, Chandigarh, Chhattisgarh, Jammu and Kashmir, Haryana, Maharashtra, Odisha, Jharkhand, Assam, Meghalaya and Andhra Pradesh.
Rajkummar Rao's Award Streak: 9 Wins in Under Six Months for a Standout Year in Film!

In less than six months, Rajkummar Rao has cemented his position as one of the most celebrated actors of

Tuesday, April 01, 2025
Tanya Maniktala reveals her most 'emotionally intense' scene from Amazon MX Player's Loot Kaand!

Amazon MX Player, Amazon’s free streaming service, takes audiences on a rollercoaster ride with its latest

Tuesday, April 01, 2025
JioHotstar and Padma Vibhushan Shri - Amitabh Bachchan Unite to Bring the Sacred Splendor of Ram Navami to Millions through a special livestream!

JioHotstar continues to revolutionize India’s live streaming experience by making it more inclusive and

Tuesday, April 01, 2025
Asim Riaz, Rajat Dalal, Rubina Dilaik and Abhishek Malhan gear up for the ultimate fitness showdown in Amazon MX Player's Battleground!

The battlefield is ready, and the warriors have arrived! After the surprise reveal of Shikhar Dhawan as

Tuesday, April 01, 2025
Sorab Bedi's Fitness Mantra 'I Want a Body Like Hrithik Roshan Sir'!

Television heartthrob Sorab Bedi, who first captivated audiences with his remarkable debut in Chand Jalne

Tuesday, April 01, 2025
ADVERTISEMENT
ADVERTISEMENT