Kamal unable to move over his DTH fondness

Kamal unable to move over his DTH fondness
Saturday, January 19, 2013 11:50 IST
By Subhash K. Jha, Santa Banta News Network
Kamal Haasan may have had to drop the idea of premiering his bilingual "Vishwaroop" on Direct To Home at the behest of distributors but still feels "DTH is the future of cinema".

Initially, Kamal had decided to premiere his Tamil film "Vishwaroopam", its dubbed Telugu version and the Hindi "Vishwaroop" on DTH a day before the scheduled theatrical release. But distributors were unhappy with the move and Kamal had to shelve that plan.

"The Hindi version is being released on Feb 1. It cannot be released on Jan 25 along with the Tamil and Telugu versions because 'Race 2' is releasing the same day," the actor-director-producer said on the new revised release plans.

"I feel the Hindi version 'Vishwaroop' would gather more box office strength from the week-long release advantage that its Tamil and Telugu versions would have."

The film stars Shekhar Kapur, Rahul Bose and Kamal who has also directed the film.

But he is as confident of the DTH premiere strategy as he was before he was compelled to bow down.

"Look at the success through the DTH of the new Richard Gere film 'Arbitrage'. It has collected double its theatre collections on DTH. DTH is the future of cinema. The postponement of my film's release gave me an opportunity to convince my film fraternity of the feasibility of DTH.

"Unfortunately, the advance bookings had already opened when we postponed. We had to say sorry to the disappointed patrons. But I have to tell you, the advance bookings were unprecedented. No one refrained from going to the theatres because of the DTH. The panic regarding DTH is prevalent all over the world."

As far as the DTH telecast is concerned, Kamal said: "The south Indian distributors and exhibitors have requested a four-day headstart for the theatrical release. I made it easier for them. The DTH telecast would now be on Saturday, February 2 following the theatrical release on Friday Jan 25."


In the Hindi belt, the distributors won't relent over the DTH issue.

"In South, I've already won over the distributors. I guess the South chamber is more sensible than its Northern counterpart. So the Hindi DTH telecast would be as stipulated by the North Indian multiplexes. They don't want DTH before four weeks after the theatrical release . We have to go by their stipulation."

Regarding the e-mail that Kamal has sent to his all-India distributors Balaji Films, he clarified, "I never said we'll wait for six weeks. I said we'll wait for as long as the North Indian theatres stipulate."

The Los Angeles premiere of the film is now scheduled for Jan 24.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT