Post 2009 blockbuster "Wanted", the 47-year-old's career is going from strength to strength.
In the last five years, he has churned out a string of successful films - "Ready", "Dabangg", "Bodyguard", "Ek Tha Tiger" and "Dabangg 2" - all these films earned over Rs.100 crore at the box office.
Hemal Jhaveri, general manager at Star Gold, told in an interview: "Yes, we have signed a deal with Salman Khan and whoever asks me why Salman, I would only say why not Salman Khan? His past box office record has been outstanding and his film, which has been premiered on TV, is exceptional."
"He still has the highest record for his film 'Bodyguard' which had the highest rating so far," he added.
According to the deal, the channel would own exclusive TV broadcast rights of Salman's all new films.
"The deal is from 2013 onwards where all his films in which he acts, produces or be part of, we will have the broadcast rights exclusively with us," said Jhaveri.
Salman, who is right now having some health issues and is likely to fly to the US for treatment, has handful of films in his kitty - "Kick", "No Entry Mein Entry" and Sooraj Barjatya's next untitled film among others. He will start shooting for them soon.