Too many Releases On The Same Friday

Too many Releases On The Same Friday
Tuesday, February 05, 2013 12:39 IST
By Subhash K Jha , Santa Banta News Network
/> On Friday Shabana Azmi could have been part of three films. If sources are to be believed she was offered three of the films released on Feb 1.

They are Mahesh Kodiyal's Mai, Avinash Kumar Singh's Listen. . . Amaya and Deepa Mehta's Midnight's Children. Shabana accepted only Mehta's film which has received a lukewarm reception.

The other two emotionally-galvanized films are struggling for survival at the boxoffice.

For no fault of theirs. They came in a cluster along with Kamal Haasan's Vishwaroop which is the only film among the plethora of releases to get an audience.

The question that every sane film-loving member of the film fraternity should ask is, what is the rationale behind releasing as many as 4-5 films on one Friday? Is the audience expected to see so many films during the same week?

No, says trade expert Taran Adarsh. `When will producers learn from their mistakes? Too many movies clashing on the same Friday does affect the overall business. I fail to understand the mad rush to release so many films during the same week. The common man has no time, money or inclination to watch so many films in a week. The business is bound to suffer. `


On the other hand Vikram Malhotra, the COO of the thriving production company Viacom 18 thinks the audiences' buying capacity at the boxoffice window remains undiminished.

Says Malhotra, `There is a healthy trend of movie-goers flocking to theatres. But it only happens with the films that connect with audiences. They won't come to the theatres just because films are bound to be released every Friday. Consumers are more value-conscious than ever before. They totally reject films that don't seem to be worth their time and money. `

Malhotra sees no harm in a bunch of films being released on the same Friday. `If 2 or 3 good films would release together they would all get their due provided the content engages. `

One solution to the surfeit of releases on Friday is the Direct To Home (DTH) facility whereby the more intimate character-based films like Mai and Listen Amaya could be premiered directly to homes via satellite.

Unfortunately in India a straight-to-the-small-screen premiere is still considered an insult to the product.
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT