It is believed that the tent at the noted Parmarth Ashram (by the Ganga) in Allahabad that had been allocated for Ekta Kapoor had been previously occupied by Mark Zuckerberg (Founder of Facebook). Though the news could not be confirmed by the Ashram sources, that was the on-ground buzz doing the round.

The team of Ek Thi Daayan, comprising Ekta Kapoor, CEO - Balaji Motion Pictures Tanuj Garg, Emraan Hashmi & Huma Qureshi visited the Mahakumbh over the weekend gone by, to seek blessings for their upcoming film. ETD becomes the first Bollywood film to be promoted so extensively and innovatively at the Mahakumbh, the world's largest spiritual gathering.

The film's cast also pledged their support to Swami Chidanand Saraswati to clean the holy Ganga.