Now new TV mega-series to promote 'Ek Thi Daayan'

Now new TV mega-series to promote 'Ek Thi Daayan'
Saturday, February 23, 2013 09:24 IST
By Santa Banta News Network
Trust Ekta Kapoor to come up with unique marketing strategies. For her new film co-production "Ek Thi Daayan", she is launching a TV mega-series, through which eight TV actresses will promote the movie differently.

The show "Ek Thi Naayika", to be aired on Life OK starting March 9, will be a 16-episode thrilling and spooky series.

All of Ekta's favourite leading ladies from her top-rated TV series will be seen in this new and innovative television property. The big names include Smriti Malhotra Irani, Sakshi Tanwar, Aamna Shariff, Mauli Ganguly, Shweta Tiwari, Kritika Kamra, Pooja Gaur and Ankita Lokhande.

"This is the first time ever that the biggest household names of television have come together to participate in a high-concept fictional series oriented at promoting a forthcoming film. This is creative marketing at its best," Ekta of Balaji Motion Pictures, said in a statement.

The show will also have an appearance by characters from "Ek Thi Daayan", including an one by Bollywood actor Emraan Hashmi.

The movie "Ek Thi Daayan", co-produced by Vishal Bhardwaj, is releasing April 8. It also has Konkona Sen Sharma, Kalki Koechlin and Huma Quereshi as part of its key cast.

On the show, Smriti plays a Gujarati woman, Sakshi essays the part of a Rajasthani woman, while Mauli plays a Bengali character. Kritika will play a Punjabi 'kudi' from Chandigarh, and Aamna essays a Muslim protagonist from Uttar Pradesh.

Actress Shweta will appear as an Uttar Pradesh girl in "Ek Thi Naayika", while Ankita will be seen in the part of a Maharashtrian girl, and Pooja will play a Delhi girl.
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT