A sizeable community within the Sikh religion, the Jatts dominate the scene in Punjab's vast agricultural and political fields. And their contribution to self-induced one-liners is no less. "Jatts Do It" is the most common, taking off from sportswear giant Nike's "Just Do It".
The half Punjabi-half English slogan can be seen on several vehicles being driven around the state by proud Jatt youth.
The community is generally landed, now mostly educated and comparatively rich.
There are other slogans of the Jatts as well.
"Ziddi Jatt" - stubborn Jatt - finds its way on most of the open-roofed jeeps seen in Punjab's cities and towns and even capital Chandigarh.
For the "Jatt Puttars" (sons of Jatts), having a slogan like "We live and die with guns" does not seem out of place either.
"Jatt Boyz" is another common identity phrase used by the youth on four- and two-wheelers.
For the more daring ones, openly proclaiming "Jatt on Hunt" was considered another fashion statement of sorts.
"Jatt kad de Vatt" (Jatt will straighten you up) is yet another one.
"If someone wants to flaunt his Jatt identity, there is nothing bad in it," Gagandeep Grewal, a college student, said.
Among the girls, however, there are mixed reactions to the whole Jatt identity being displayed.
"It all depends on how you see it. Many girls think it is outright cheap to write such things. For me it's fine," said Sonia Singh of Jalandhar.
Then there are others putting their Jatt surnames on vehicles.
And Jatts are not the only ones doing all this.
"Singh is King" is a phrase that was universal to all Sikhs irrespective of their individual community within the religion. It could be commonly seen on several vehicles as well.
Other abbreviations like ABCD - American Born Confused Desi - too get displayed on vehicles though it may not have any link to scores of people who migrated from Punjab's dusty plains to greener pastures in the West and other regions.