But now for his item song in Chennai Express, Shah Rukh has ordered decorum of the highest order.
Says a source, `The original choice to partner Shah Rukh was the Tamil actress Nayantara and Prabhu Deva was to choreograph. But then Shah Rukh wanted far more sobered-down and non-risque movements.
Prabhu Deva's elder brother Raju Sunderam who is a formidable name in choreography and who hardly ever steps into Bollywood, was coaxed to do the item song for Shah Rukh in Chennai Express. `
The last time Raju Sunderam did a Bollywood song was to choreograph Shahid Kapoor's in Kaminey.
And partnering Shah Rukh in this special song Tamil cinema's is Priyamani who was last see as Vivek Oberoi's love-interest in Ram Gopal Varma's Rakht Charitra.
Apparently the song was shot keeping Shah Rukh's penchant for sobriety in mind.
Says the source, `Shah Rukh in any case has a family image. But now with all eyes of the moral police focused on item songs, Shah Rukh won't even shake a leg if it is anywhere close to raunchy. His brief to Raju Sunderman was to make it fun but not raunchy. `
Incidentally Shah Rukh broke his no-kiss clause for the first and last time in Yash Chopra's Jab Tak Hai Jaan.
No more kisses for King Khan.