Actress Preity Zinta, who is gearing up for the release of her debut production venture 'Ishkq in Paris', finds production work difficult

She says it's more like crisis-management and is a thankless job. "The toughest part was crisis-management. Production, of course, is a thankless job," she said at a promotional event of the film.

"What happens is that everybody's problem is your problem. As an actor, you are used to isolating yourself. When you are on set, you just focus on your role and the rest doesn't matter," she added. Preity said that whenever she tried to take some time for herself, someone or the other would come to her with a problem or more.

"That time I was like, 'God, why is it happening with me?' But having said that, I like to multi-task and at the end of the day, I feel if you have taken on a certain responsibility, you should shoulder it," she said. Meanwhile, Preity, who also plays the main lead in the film, says the film is very contemporary and identifiable.

"'Ishkq in Paris' is an identifiable film. It does not challenge your intelligence. It is coming out in 2013 and has the persona of today's people," she said. Directed by Prem Raj, `Ishkq in Paris` features debutant Rhehan Malliek opposite Preity. It releases Friday.